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SANTANDER LAUNCHES SANTA&DEER: A BANK FOR CHRISTMAS
9TH DECEMBER 2016
This week, Santander launched Santa&deer, a bank for Christmas.
Santa&deer is no ordinary bank, this is a Christmas bank with a special purpose – to donate unwanted toys to those in need. Together with ambassadors Jessica Ennis-Hill and Jenson Button, Santander are encouraging their customers to deposit toys in branch and withdraw chocolate coins. The activity will run from the 5th to the 23rd December and all toys will be donated to various charities across the UK.
Directed by Richard Mullane, the campaign launch film, created by Engine, sees a pantomime reindeer galloping across the stunning, epic scenery of the Sussex Downs before arriving at a Santander branch. Yet this isn’t any old pantomime reindeer – this reindeer has Jess and Jenson at the helm. The 30” online film will be shared on social, spreading some tongue-in-cheek Christmas cheer and encouraging people to pop down to their local branch and donate. The film is voiced by David Morrissey.
To accompany the toy drive, Santander will also be running their much loved 12 Toys of Christmas prize draw on Facebook and Twitter which gives followers a chance to win one of 2016’s top toys. The competition will run from the 5th to the 20th December.
Keith Moor, CMO, Santander:
‘Santander is committed to playing a key part in the community and it is great for our branches to take part in the ‘Santa&deer’ initiative. We hope that everyone really gets behind the scheme and that the donations make a real difference to less fortunate families this Christmas.’
Billy Faithfull, Executive Creative Director, WCRS and Engine:
‘Every year we collaborate with Santander to have a little fun and give a little back at Christmas and 2016 is no different. I'm fairly sure this is the first black and white, slow motion pantomime Reindeer film I've seen and certainly one that's powered by two global sports icons, but I could be wrong.’