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All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
AMBUSH AND AMATEURISM: THE 1991 RUGBY WORLD CUP
4TH SEPTEMBER 2015 0 Comments

The closer we get to the start of the 2015 Rugby World Cup, which Synergy is working on for four of the tournament’s sponsors and one of ITV’s broadcast sponsors, the more I’ve been reminded of the very different commercial background to the 1991 Rugby World Cup, the first time the RWC was staged in England, and the huge impact the tournament had on rugby and sports marketing in the UK. So, ...

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WHY 'RELAXED RETAIL' IS THE FUTURE OF SHOPPING
2ND SEPTEMBER 2015 0 Comments

My high school boyfriend wore Abercrombie & Fitch cologne. Its scent would waft along beside us ...

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HOW CAN BUSINESS ENGAGE WITH A CORBYN-LED LABOUR PARTY?
27TH AUGUST 2015 0 Comments

It is now an article of faith among most commentators and Labour MPs that Jeremy Corbyn will be the ...

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THE NEED FOR OUTCOMES IN AN INDUSTRY OBSESSED WITH OUTPUTS
21ST AUGUST 2015 0 Comments

Amongst all the business language speak, buzzwords and jargon, 'quick wins' is one that seems to be ...

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ENGINE ADDS NATO TO CLIENT ROSTER
20TH AUGUST 2015 0 Comments

In partnership with Washington D.C. based public affairs and communications firm Agenda Global, we h...

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DO YOU EVEN JUICE?
20TH AUGUST 2015 0 Comments

I was raised in the 90s—the golden age of junk food. It was a time when Sunny D, Turkey Twiz...

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FOREVER YOUNG?
12TH AUGUST 2015 0 Comments

Ageing populations – it might seem a slightly odd topic for a millennial to give much thought.&nbs...

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WHAT IS "SOCIAL MEDIA" ANYWAY?
11TH AUGUST 2015 0 Comments

The term “social media” has outgrown its usefulness. It was helpful as a transitional term, a ph...

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