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All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
ONLINE VIDEO: DOES LENGTH MATTER?
27TH MAY 2015 0 Comments

In Facebook’s Q1 earnings call, Mark Zuckerberg reported that native videos on Facebook are now receiving more than 4 billion views per day. This number is helped by Facebook auto-playing videos (that you might not be actively watching) and because they count a ‘view’ after 3 seconds (whereas YouTube counts a ‘view’ at around 30 seconds). But with native videos on Facebook becoming ...

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SPONSORSHIP VALUATION: STANDING UP FOR THE SPONSORS
21ST MAY 2015 0 Comments

Sponsorship valuation is driven by rightsholders. The simple fact is that they tend to be the ones p...

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MHP REVEAL 30 TO WATCH WINNERS FOR 2015
21ST MAY 2015 0 Comments

On Tuesday night, we announced the winners of MHP 30 to Watch 2015, our annual recogn...

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12 LEADING ARTISTS TRANSFORM THE ROLLS-ROYCE GHOST FOR BREAST CANCER CARE
20TH MAY 2015 0 Comments

Rolls-Royce, a longstanding client of Engine, have partnered with Breast Cancer Care for the second ...

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IS MOBILE NOW THE 'FIRST SCREEN'?
19TH MAY 2015 0 Comments

Data out this week from Ofcom looks at the role of media, devices and platforms in our liv...

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INTRODUCING CX SCORE
13TH MAY 2015 0 Comments

CX score is an innovative new Engine product developed by the data and CX experts at Partners A...

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A NEW DAWN HAS BROKEN, HAS IT NOT?
11TH MAY 2015 0 Comments

The last result has now come in, the resignations have come thick and fast, and the dust is beginnin...

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THE ALTERNATIVE ELECTION CAMPAIGN: A VOTE OF THANKS
6TH MAY 2015 0 Comments

Do you live in a cave? Great, then you know there’s a general election just a few hours away. ...

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