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All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
HOW WILL MILLENNIAL SHOPPING HABITS IMPACT BLACK FRIDAY SALES?
25TH NOVEMBER 2016 0 Comments

Black Friday is upon us again, but some industry analysts are saying that sales are expected to disappoint, with just 21% of Britons saying they are going to be fighting the crowds to snap up discounted products. Part of the reason is that a lot of brands are ignoring the fact that millennials – a demographic that in the US alone is set to reach $1.4tr in annual spending by 2020 –...

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FORGET BLACK FRIDAY, SINGLES' DAY IS THE EVENT TO FOCUS ON
11TH NOVEMBER 2016 0 Comments

I recently got back from Engine’s Asia offices, where everyone was buzzing with excitement about t...

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FIRE KILLS
7TH NOVEMBER 2016 0 Comments

Today we launched the second wave of our integrated Fire Kills campaign, highlighting the ...

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IS TECHNOLOGY CHANGING US, OR ARE WE CHANGING TECHNOLOGY?
3RD NOVEMBER 2016 0 Comments

Yesterday I spoke at the One Question Conference – a whole day focused on a single question a...

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IS PR FACING EXTINCTION?
1ST NOVEMBER 2016 0 Comments

The blurred lines between disciplines mean that in 2016, PR must drastically evolve its agency mod...

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NO MORE GUESS WORK
27TH OCTOBER 2016 0 Comments

The career trajectory of Peter Williams, founder of Jack Wills, is one to savour. He admits that whe...

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THE MILLENIAL VOTER MINDSET
27TH OCTOBER 2016 0 Comments

Leading up to the US Presidential election, Millennials are creating their own persuasion journey to...

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ENGINE TO HANDLE MARKETING SERVICES FOR EYEBUYDIRECT
21ST OCTOBER 2016 0 Comments

We are excited to announce that we have been appointed to handle full-service marketing for Eye...

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