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All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
CONSUMERS IN THE DRIVING SEAT
17TH JANUARY 2017 0 Comments

For decades marketers have addressed audiences from the top down. Starting with the UK population the tried and tested approach has been to dice and slice down using available criteria to find a group of consumers who more closely represent the target audience. It’s crude, and there’s a degree of wastage, but if it’s about who sees a press ad, a 48 sheet poster or a TV ad it doesn’t rea...

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TOM MARKERT APPOINTED CEO AT ORC INTERNATIONAL
15TH DECEMBER 2016 0 Comments

Global business intelligence firm ORC International, part of Engine Group, today announced the appoi...

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5 INNOVATION AREAS FOR 2017
14TH DECEMBER 2016 0 Comments

Thursday last week was Engine London’s end-of-year “school assembly”. Joining in with the clas...

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FORGET BLACK FRIDAY, SINGLES' DAY IS THE EVENT TO FOCUS ON
11TH NOVEMBER 2016 0 Comments

I recently got back from Engine’s Asia offices, where everyone was buzzing with excitement about t...

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IS TECHNOLOGY CHANGING US, OR ARE WE CHANGING TECHNOLOGY?
3RD NOVEMBER 2016 0 Comments

Yesterday I spoke at the One Question Conference – a whole day focused on a single question a...

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THE MILLENIAL VOTER MINDSET
27TH OCTOBER 2016 0 Comments

Leading up to the US Presidential election, Millennials are creating their own persuasion journey to...

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THE FESTIVAL OF MARKETING: OUR TOP 3 TAKE-AWAYS
18TH OCTOBER 2016 0 Comments

Earlier this month, eager for insights (and perhaps a few free croissants) the Engine Marketing team...

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THE FUNNEL: SOMETIMES THE OLD WAYS ARE THE BEST
1ST JULY 2016 0 Comments

In some recent articles, namely Jason John’s article for Ad Age, the ancient but useful ...

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