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All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
CONSUMERS IN THE DRIVING SEAT
17TH JANUARY 2017 0 Comments

For decades marketers have addressed audiences from the top down. Starting with the UK population the tried and tested approach has been to dice and slice down using available criteria to find a group of consumers who more closely represent the target audience. It’s crude, and there’s a degree of wastage, but if it’s about who sees a press ad, a 48 sheet poster or a TV ad it doesn’t rea...

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HAPPY BRANDS WILL ALWAYS WIN IN 2017
19TH DECEMBER 2016 0 Comments

It’s Christmas time and this means mince pies, twinkly lights and, inevitably, Christmas adverts, ...

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5 INNOVATION AREAS FOR 2017
14TH DECEMBER 2016 0 Comments

Thursday last week was Engine London’s end-of-year “school assembly”. Joining in with the clas...

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ITO EN INC. APPOINTS ENGINE US AOR
28TH NOVEMBER 2016 0 Comments

Brooklyn-based green tea giant, ITO EN (North America) INC., the innovative healthy beverage company...

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TRANSFORMING AUTOMOTIVE MARKETING THROUGH INFLUENCERS
25TH NOVEMBER 2016 0 Comments

James Watson and Francis Crick changed the world in the 1950s when they made huge breakthroughs in u...

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HOW WILL MILLENNIAL SHOPPING HABITS IMPACT BLACK FRIDAY SALES?
25TH NOVEMBER 2016 0 Comments

Black Friday is upon us again, but some industry analysts are saying that sales are expect...

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FORGET BLACK FRIDAY, SINGLES' DAY IS THE EVENT TO FOCUS ON
11TH NOVEMBER 2016 0 Comments

I recently got back from Engine’s Asia offices, where everyone was buzzing with excitement about t...

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IS TECHNOLOGY CHANGING US, OR ARE WE CHANGING TECHNOLOGY?
3RD NOVEMBER 2016 0 Comments

Yesterday I spoke at the One Question Conference – a whole day focused on a single question a...

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