BLOGS

All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
FORGET BLACK FRIDAY, SINGLES' DAY IS THE EVENT TO FOCUS ON
11TH NOVEMBER 2016 0 Comments

I recently got back from Engine’s Asia offices, where everyone was buzzing with excitement about this shopathon concept.  This 24-hour shopping day is the Chinese equivalent of Cyber Monday. It started in 2009 by ecommerce giant Alibaba and has evolved into the biggest online shopping day of the year – raking in $14bn in 2015 with mobile purchases accounting fo...

Continue Reading...
THE FESTIVAL OF MARKETING: OUR TOP 3 TAKE-AWAYS
18TH OCTOBER 2016 0 Comments

Earlier this month, eager for insights (and perhaps a few free croissants) the Engine Marketing team...

Continue Reading...
CHANGING PERCEPTIONS IN WOMEN'S SPORT
7TH OCTOBER 2016 0 Comments

On Monday 26th September there was a picture on the front page of the Guardian showing Manchester Ci...

Continue Reading...
AUTHENTICITY AT AD WEEK
7TH OCTOBER 2016 0 Comments

Last week was Advertising Week in New York, a whirlwind of panels, performances and high-end hobnobb...

Continue Reading...
TOP 10 TIPS TO BRING YOUR BUSINESS EVENTS TO LIFE
6TH JULY 2016 0 Comments

Now, more than ever, we need to communicate with our staff, customers and stakeholders in transparen...

Continue Reading...
CANNES LIONS 2016: WHAT YOU MISSED, EVEN IF YOU WERE THERE
29TH JUNE 2016 0 Comments

I’ve just returned from the Cannes Lions Festival of Creativity and while there was a lot of great...

Continue Reading...
DADS AND DAUGHTERS
17TH JUNE 2016 0 Comments

Despite the female game growing in popularity - and England coming third in the Women's World Cup la...

Continue Reading...
AD WEEK EUROPE: THE LOW DOWN
6TH MAY 2016 0 Comments

Ad Week Europe—a frenzied beautiful blur of networking breakfasts, free stash, hastily-chugged fla...

Continue Reading...