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All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
HAPPY BRANDS WILL ALWAYS WIN IN 2017
19TH DECEMBER 2016 0 Comments

It’s Christmas time and this means mince pies, twinkly lights and, inevitably, Christmas adverts, which this year have been surprisingly cheery. 2016 has delivered a series of political and social curveballs and that’s why ads like John Lewis's Buster The Boxer have been so warmly received. We’ve seen a distinct shift from the 'sadvertising' of 2015 to this year’s positive campaign...

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5 INNOVATION AREAS FOR 2017
14TH DECEMBER 2016 0 Comments

Thursday last week was Engine London’s end-of-year “school assembly”. Joining in with the clas...

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ITO EN INC. APPOINTS ENGINE US AOR
28TH NOVEMBER 2016 0 Comments

Brooklyn-based green tea giant, ITO EN (North America) INC., the innovative healthy beverage company...

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TRANSFORMING AUTOMOTIVE MARKETING THROUGH INFLUENCERS
25TH NOVEMBER 2016 0 Comments

James Watson and Francis Crick changed the world in the 1950s when they made huge breakthroughs in u...

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HOW WILL MILLENNIAL SHOPPING HABITS IMPACT BLACK FRIDAY SALES?
25TH NOVEMBER 2016 0 Comments

Black Friday is upon us again, but some industry analysts are saying that sales are expect...

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FORGET BLACK FRIDAY, SINGLES' DAY IS THE EVENT TO FOCUS ON
11TH NOVEMBER 2016 0 Comments

I recently got back from Engine’s Asia offices, where everyone was buzzing with excitement about t...

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FIRE KILLS
7TH NOVEMBER 2016 0 Comments

Today we launched the second wave of our integrated Fire Kills campaign, highlighting the ...

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IS PR FACING EXTINCTION?
1ST NOVEMBER 2016 0 Comments

The blurred lines between disciplines mean that in 2016, PR must drastically evolve its agency mod...

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