BLOGS

All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
5 INNOVATION AREAS FOR 2017
14TH DECEMBER 2016 0 Comments

Thursday last week was Engine London’s end-of-year “school assembly”. Joining in with the classroom theme I foolishly agreed to wear goggles and a lab coat but did manage to get away 5 marketing technology innovations that can be practically applied in 2017. 1. HANDS FREE HELP In just 2 years, voice search volumes have grown from virtually nothing to 10% of all online searche...

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TRANSFORMING AUTOMOTIVE MARKETING THROUGH INFLUENCERS
25TH NOVEMBER 2016 0 Comments

James Watson and Francis Crick changed the world in the 1950s when they made huge breakthroughs in u...

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THE FESTIVAL OF MARKETING: OUR TOP 3 TAKE-AWAYS
18TH OCTOBER 2016 0 Comments

Earlier this month, eager for insights (and perhaps a few free croissants) the Engine Marketing team...

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CHANGING PERCEPTIONS IN WOMEN'S SPORT
7TH OCTOBER 2016 0 Comments

On Monday 26th September there was a picture on the front page of the Guardian showing Manchester Ci...

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BRANDS, BANDS, FANS
25TH AUGUST 2016 0 Comments

Sport is way ahead of music when it comes to brand investment. It’s at least ten times bigger worl...

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THE PERIODIC TABLE: THE SCIENCE OF SPONSORSHIP AT RIO 2016
18TH AUGUST 2016 0 Comments

Getting an Olympic Games right is rare alchemy. The Road to Rio has been long and hard for athletes,...

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BREXIT ERA SPONSORSHIP
04TH AUGUST 2016 0 Comments

1. People’s passions won’t change  In a post-Brexit world of uncertainty, one thing wo...

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DADS AND DAUGHTERS
17TH JUNE 2016 0 Comments

Despite the female game growing in popularity - and England coming third in the Women's World Cup la...

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