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All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
CHANGING PERCEPTIONS IN WOMEN'S SPORT
7TH OCTOBER 2016 0 Comments

On Monday 26th September there was a picture on the front page of the Guardian showing Manchester City Women celebrating the moment they became WSL Champions. On the front page. Now that is a step in the right direction. Less than a week later, the football club completed the double by winning the Continental Tyres Cup. There wasn't even time to put the champagne back on ice. Female sporting ro...

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AUTHENTICITY AT AD WEEK
7TH OCTOBER 2016 0 Comments

Last week was Advertising Week in New York, a whirlwind of panels, performances and high-end hobnobb...

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BRANDS, BANDS, FANS
25TH AUGUST 2016 0 Comments

Sport is way ahead of music when it comes to brand investment. It’s at least ten times bigger worl...

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THE PERIODIC TABLE: THE SCIENCE OF SPONSORSHIP AT RIO 2016
18TH AUGUST 2016 0 Comments

Getting an Olympic Games right is rare alchemy. The Road to Rio has been long and hard for athletes,...

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BREXIT ERA SPONSORSHIP
04TH AUGUST 2016 0 Comments

1. People’s passions won’t change  In a post-Brexit world of uncertainty, one thing wo...

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DADS AND DAUGHTERS
17TH JUNE 2016 0 Comments

Despite the female game growing in popularity - and England coming third in the Women's World Cup la...

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WCRS JOIN SYNERGY ON STANDARD LIFE AGENCY ROSTER
12TH MAY 2016 0 Comments

Standard Life Investments, the leading asset manager and investment solutions provider, has appointe...

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AMERICA'S GAME NEEDS TO GROW ROOTS IN BRITAIN
11TH FEBRUARY 2016 0 Comments

If you’re reading this at work and wondering why some of your colleagues look a little more bleary...

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