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All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
CONSUMERS IN THE DRIVING SEAT
17TH JANUARY 2017 0 Comments

For decades marketers have addressed audiences from the top down. Starting with the UK population the tried and tested approach has been to dice and slice down using available criteria to find a group of consumers who more closely represent the target audience. It’s crude, and there’s a degree of wastage, but if it’s about who sees a press ad, a 48 sheet poster or a TV ad it doesn’t rea...

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AARON GOLDRING JOINS PARTNERS ANDREWS ALDRIDGE
13TH JANUARY 2017 0 Comments

We are delighted to anounce that Aaron Goldring joins Engine's customer experience agency Partn...

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HAPPY BRANDS WILL ALWAYS WIN IN 2017
19TH DECEMBER 2016 0 Comments

It’s Christmas time and this means mince pies, twinkly lights and, inevitably, Christmas adverts, ...

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5 INNOVATION AREAS FOR 2017
14TH DECEMBER 2016 0 Comments

Thursday last week was Engine London’s end-of-year “school assembly”. Joining in with the clas...

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TRANSFORMING AUTOMOTIVE MARKETING THROUGH INFLUENCERS
25TH NOVEMBER 2016 0 Comments

James Watson and Francis Crick changed the world in the 1950s when they made huge breakthroughs in u...

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HOW WILL MILLENNIAL SHOPPING HABITS IMPACT BLACK FRIDAY SALES?
25TH NOVEMBER 2016 0 Comments

Black Friday is upon us again, but some industry analysts are saying that sales are expect...

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FORGET BLACK FRIDAY, SINGLES' DAY IS THE EVENT TO FOCUS ON
11TH NOVEMBER 2016 0 Comments

I recently got back from Engine’s Asia offices, where everyone was buzzing with excitement about t...

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FIRE KILLS
7TH NOVEMBER 2016 0 Comments

Today we launched the second wave of our integrated Fire Kills campaign, highlighting the ...

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