Our people

At Engine, we believe that none of us is as strong as all of us. We are committed to our culture and to each other. That’s why we have featured in The Sunday Times’ 100 Best Companies to Work For list for six years in a row.

Pete Edwards

Chief Strategy Officer
Engine UK

Pete leads Engine’s central planning function.  It’s a group of planners, strategists and branding experts that help Engine clients define their future.  Whether it’s developing a brand strategy and segmentation for a high end holiday firm, or convincing a self storage firm’s CEO that a TV led marketing campaign could deliver a step change to their business.


Prior to running the central planning function, Pete was the founding partner of Edwards Groom Saunders, a successful independent comms planning business that was acquired by Engine in 2009.


Before forming EGS, Pete was MD of Starcom UK and a Managing Partner of Starcom EMEA.  In his 20 year career, Pete has been recognised as a pioneering communications thinker, most notably as the lead strategist on the multiple award-winning Stella Artois ‘Movies That Matter’ campaign and Campaign Magazine’s “Top Media Thinkers” of the Year.

Debbie Klein

Chief Executive
Engine Europe and Asia

Jim Rojas

Chief Financial Officer

Louise Cole

Group Legal Counsel

Richard Dutton

Chief Marketing Officer
Engine UK

Robin Wight