Our work

We create innovative, award-winning work for a diverse roster of clients, focusing on ideas not channels. We have a passionate desire to innovate, to push creative and business boundaries and to help our clients genuinely transform their businesses.


In 2014, Synergy helped to bring Martini’s iconic stripes back to Formula One, uniting two of motorsport’s most iconic names with a title sponsorship of Williams F1, to create WILLIAMS MARTINI RACING. Since then, Synergy have helped Bacardi MARTINI to activate this partnership across the world. This has included unique press experiences in race cities and a global consumer promotion offering consumers the chance to drive an F1 car at Monza.