We create innovative, award-winning work for a diverse roster of clients, focusing on ideas not channels. We have a passionate desire to innovate, to push creative and business boundaries and to help our clients genuinely transform their businesses.
Our first integrated campaign for E.ON promotes Smart Pay As You Go – a new way of paying that will transform how customers manage the energy they use.
Created by WCRS and Partners Andrews Aldridge, the TV creative depicts scenarios where a customer is able to use E.ON’s Smart Pay As You Go mobile app in increasingly surreal situations—from a materntiy ward to a séance—showing how customers will be able to control and pay for their energy quite literally ‘whenever’ and ‘wherever’ they want to.
This ‘whenever, wherever’ positioning also runs across a range of other channels, including radio, digital display, PR, social media, and internal communications activity.