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Mischief PR helped The FA Cup, already famed for its out-of-this-world thrills and excitement, reach a new stratosphere of fame by sending the final two FA Cup Final tickets into space.
Three days before the final, the tickets were released from Wembley Stadium on board a large meteorological balloon, while the FA’s Twitter feed provided fans with live updates as to their location using GPS signals. The tickets touched down in Broad Oak, near Hastings, at approximately 0900 after a three hour trip and were found by an elderly dog-walker who's 19-year-old grandson enjoyed a trip to Wembley to see Arsenal, his favourote team, in action.
The stunt received out of this world coverage in The Sun, Daily Mirror, Daily Star, Metro, Independent, Daily Mail, Good Morning Britain, BBC Radio 5 Live and BBC News.
Watch the video of this epic adventure here
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