Our work

We create innovative, award-winning work for a diverse roster of clients, focusing on ideas not channels. We have a passionate desire to innovate, to push creative and business boundaries and to help our clients genuinely transform their businesses.


Deep Focus helped Next to drive awareness of their shoe range among a younger audience, by creating the world’s first digitally-led dance event, the ‘Shoebox Jukebox’ in Shoreditch.

The event featured an Instagram powered Jukebox which played carefully selected songs based on the style of shoe guests were sporting. Using the hashtag #Shoeboxjukebox, guests powered the party playlist solely by posting a photo of their shoes to Instagram.

Attended by big-name bloggers and the public alike, the event was supported by a number of competitions across social media, and proved to be an overwhelming success. Blogger reach was an impressive 3 million plus, with some Instagram posts fetching over 40,000 likes alone.