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DF London has created YouTube’s third fastest growing YouTube channel in the UK and the fastest growing pet channel globally, for cat food brand, Felix.
The channel hosts the World’s first trending cat video social ‘stock market’, Catdaq, which includes a series films providing an analysis of the week’s hottest cat video trends. They respond to breaking crazes as they happen, whilst the existing Felix Facebook community participates by creating content in response.
Celebrating the launch of the channel was TOWIE star, Joey Essex and Made In Chelsea’s Lucy Watson, who both jumped on the cat craze of copycatting, copying their feline friends by pretending to be cats.