Our work

We create innovative, award-winning work for a diverse roster of clients, focusing on ideas not channels. We have a passionate desire to innovate, to push creative and business boundaries and to help our clients genuinely transform their businesses.


For their latest Warburtons campaign #TheDeliverers, WCRS recruited Hollywood heavyweight Sylvester Stallone to star in an epic 110 second advert inspired by his most iconic films. Forming the centre piece of a major through the line campaign on a scale unprecedented in the Wrapped Bakery category, the ad highlights the heroic lengths that Warburtons go to in order to deliver the nation’s most popular bread to over 16,000 stores daily. Stallone the determined delivery driver appears as the everyday hero—a pastiche of his two greatest roles.

Following the ad’s premier, #TheDeliverers campaign saw the tweets of viewers and celebrities alike turned into live mini-trailers. Not only did it trend organically across London, it racked up an impressive 2.5 million views on social with a further 18,000 shares on facebook and 6,000 brand mentions on twitter. The campaign will be supported by print, outdoor, PR and social.